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Is your website bounce back rate high? Are you finding it difficult to convert your visitors to customers? Here is a strategy used by many firms to increase their website engagement. What’s the result – better engagement, leads to better sales conversion.

Here are the strategies that will dramatically improve you website performance.
1. Start with an interesting cover page
2. Convert long monotonous text into interesting visuals
3. Use graphs wherever possible to represent numbers
4. Convert your blog / page into a slideshare and embed the link
5. Create a visual summary of your web page / blog at the end

1. Start with an interesting Cover page:

Visually striking cover page upfront creates interest and keeps the viewer engaged. An example from a Forrester blog which summarize Facebook’s 10 year roadmap.

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2. Convert long monotonous text into interesting visuals

No one has time to read pages of content, quick glance-and-grasp is the new normal. Do you have tons and tons of content which no one reads? Time to convert them into more engagement visuals.

SlideCEO example framework
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3. Use graphs wherever possible to represent numbers

Are you trying to explain complex data? Why not represent them in a chart – it will be easier for the viewer to understand and follow you.

SlideCEO example framework
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4. Convert your blog / page into a slideshare and embed the link

Slideshare embed is growing in popularity and data shows that it dramatically increases the time your visitor spends on the site.

5. Create a visual summary of your web page / blog at the end

A summary of your page / blog in a visual form helps reiterate your key message. Here is one such example.

SlideCEO example framework
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I hope you found this article useful. Do share your feedback with us.

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